A CRM for teams that sell from a desk
Every deal,
and what it needs.
Pipeline, approvals and targets in one place — so a quiet deal cannot pass for an active one.
- Built for owners of growing Indian businesses
- App in Hindi and English
- Works with weak network
Tuesday, 11:54 pm
Growing feels like this.
Orders arrive in a chat thread. Visits run on trust. Three of these will be forgotten by morning.
Then
You put the whole thing in one place.
The same shop, the same order. Read once, and never retyped.
Wednesday, 11:40 am
Priced, approved, delivered, paid.
Taken at the counter on Gupta Kirana’s own price list. Approved because the discount was high. Collected against the invoice.
Wednesday, 6:40 pm
And the evening gets quiet.
Sixty-six things happened today. The rules handled every one of them.
Your attention
A hundred things happen. Three need you.
A discount above your limit, a rep who has not started, a customer past their credit days. Everything else is decided by rules you wrote.
- 18% discount at Sharma TradersOn ₹2.1 lakh. Your limit is 15%.
- Imran has not punched inIt is 11:10. His beat has nine shops.
- Daily Fresh is past 45 days₹84,000 outstanding. Credit limit reached.
46 orders inside the rules
12 expense claims under ₹2,000
8 leaves with cover
Handled without you, today.
Your way
Shaped to how you already work.
Your stages, your fields, your words. If you call them dealers, the app says dealers — including the one your reps carry.
Meet Aether
And then it starts thinking with you.
Ask your own business a question the way you would ask a colleague. It answers from what you already have, and shows you where the answer came from.
- Logs a visit from one sentence
- Takes the question in Hindi, spoken
- Flags a customer going quiet before you ask
- Names every record it used
Which customers in Ludhiana have not ordered in two months?
Three, and all of them used to order every month.
- Sharma TradersLast ordered 68 days ago₹1.4L in the year before
- Daily FreshLast ordered 74 days ago₹86,000 in the year before
- Nanda ProvisionLast ordered 91 days ago₹52,000 in the year before
From your data214 orders and 46 visits, March to May. Nothing estimated.
What actually changes.
- +22%
- more visits completed
- 0
- approvals waiting at 11 pm
- 3 days
- from signing to live
Because a missed one surfaces the same day, not a month later.
Only the ones outside your own rules ever reach you.
We bring the data in and train the team before you go.
Priced per person.
Per person, per month, billed yearly. GST at 18% is added.
Starter
For a team finding its feet.
₹424per person / month
Start free- Contacts, orders and collections
- Visits and beat plans
- Attendance with location
- The mobile app, in Hindi and English
- Email support
Growth
Most chosenFor a team that has outgrown spreadsheets.
₹764per person / month
Start free- Everything in Starter
- Approvals and custom workflows
- Targets, incentives and payroll inputs
- Aether — your data, asked in plain language
- Custom fields and your own vocabulary
- Priority support on WhatsApp
Enterprise
For a business with its own rules.
Let’s talk
Talk to us- Everything in Growth
- Single sign-on and audit export
- Custom integrations
- A named person who knows your account
- Onboarding run with your team
Live in three days. We do the heavy lifting.
You will not be handed a login and wished luck.
- Day one
We bring your data in
Customers, products, price lists and your team — from whatever you keep them in now.
- Day two
We train your team
On a call, in Hindi or English, using your own data so nothing is abstract.
- Day three
You go live
With someone on WhatsApp for the first fortnight, for the questions that only appear in real use.
Questions owners ask.
Not answered here? Ask us on WhatsApp.
Will my reps actually use it?
That is the real question, and it is why the app works offline, loads on a cheap Android, and is in Hindi as well as English. A rep who loses an order to a dead network stops trusting the app that day — so orders, visits and attendance all record offline and sync when there is signal.
What happens to everything in my spreadsheets?
We import it. Customers, products, price lists, outstanding balances and your team structure, before you go live. You do not start from an empty screen.
We work differently from other companies. Will it fit?
Your stages, your fields and your words are configuration, not custom development. If you call them dealers rather than customers, the app says dealers — including in the app your reps use.
Can I see where my team is?
Yes, with check-ins verified against the customer’s location rather than typed in. It is worth being straightforward: the team can see that it is on. Location that is hidden from the people it tracks is how an app gets uninstalled.
What does it cost to try?
Nothing for fourteen days, and no card. After that it is per person per month — so it scales with the team rather than with a tier.
Where does our data live?
On servers in India. You can export everything you have put in, at any time, without asking us.
We’ve got the day.
Fourteen days free, no card. We bring your data in and train your team before you decide anything.